The SMX Fashion Sustainability Competence Centre

The future of sustainable fashion is creating desirable narratives that connect tangible sustainable ESG practices with the fashion brand’s transparent traceability strategy to create a profitable lifetime relationship with its customers - that is circular rather than linear or transactional. We are helping to craft tomorrow’s sustainable fashion with SMX’s innovative technology.

SMX possesses a breakthrough technology that tracks, traces, authenticates and verifies both physically and digitally, at every stage along the value chain the raw materials through the manufacturing supply chain to distribution, retail and end of life. Enabling full supply chain transparency and a tangible sustainable circularity in a measurable and credible way.

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What COP26 means for fashion, and why SMX is at the forefront of the shift to sustainable production
CEO Haggai Alon flagged plans to integrate SMX’s organic cotton project into its Fashion Sustainability Competence Centre (FSCC), as the company fast-tracks its commercialisation strategy.
Fashion leaders turn to track and trace technology
Australian company Security Matters is taking the lead in helping the fashion industry address significant concerns around its sustainability, with solutions that also enhance brand protection
SMX and LVMH Métiers d'Art collaboratively enable complete traceability of origin for its raw materials.
To protect and develop Fashion & Leather Goods Houses' access to raw materials and the superior savoir-faire they require, LVMH Métiers d'Art partners with SMX
Security Matters is enabling sustainable, ethical change in cotton production - Stockhead
Working with the Israeli Cotton Board, leading technology firm Security Matters continues to break new ground in sustainable cotton production. For market-leading product authentication platform Security Matters (ASX:SMX), the fashion and textiles industry is a great example of a sector…
Security Matters works to future-proof fashion industry with new circular economy tech service - Stockhead
Special Report: Security Matters (ASX:SMX) has officially opened a Sustainability Competence Centre for fashion brands, providing them with a transparent shared platform for recycling their goods back into high-quality materials and merchandise. The SMX’s breakthrough…
Can this tiny company, literally become part of many global brands? – Inside Market
Haggai Alon, is the Founder and CEO of a company, few people have ever heard of. And, frankly I don't think the Haggai Alon, cares one bit. In fact the Israeli based, Australian listed company, Security Matters (ASX:SMX), will almost certainly never go close to being a household name, but it's technology could literally become part of some of the biggest brands in the world....
Industry Talk -Military tech targets global fashion’s recycling woes – Innovation in Textiles
Defence technology designed in Israel can turn the fashion industry’s linear “take - make - dispose” economy around into a sustainable one. Security Matters (SMX), an Australian-listed Israeli tech solutions company with clients in the electronics, minerals, plastics, security, and agriculture industries,
VIDEO: 90 Seconds With… Haggai Alon, Security Matters - Stockhead TV
Got 90 seconds? Then listen to Haggai Alon, Founder and Chief Executive Officer of Security Matters tell us more about the company and the potential for its technology to revolutionise the fashion industry. Security Matters (ASX:SMX) is a brand protection, supply chain integrity and blockchain technology company…
What Arcadia's collapse tells us about the fashion industry - Ragtrader
Security Matters CEO Haggai Alon discusses why Arcadia’s collapse proves it’s time for the fashion industry to take sustainability seriously. Sir Philip Green’s fashion empire fell earlier this year as it was announced Arcadia was entering administration. It didn’t come as a big surprise for people who had been following the struggles of Arcadia’s...
How blockchain is exposing brands’ supply chains – Inside Retail
Blockchain technology is becoming an increasingly important feature for brands to communicate their standards and authenticity. More and more businesses are peeling back the curtains on their supply chains in order to give consumers assurance that their suppliers and systems are all above board. Through a list of registers or blocks... who had been following the struggles of Arcadia’s...